Virginia Tech created a program, Career Outfitters, that gives students in need free professional attire for business-related events. As the coordinator of the event, I created all marketing and advertising materials. This included posters, table cards, A-frames, digital ads, as well as an updated logo. Following the official VT branding guidelines allowed me to experience and understand the legal side of branding. My advertising efforts lead to a record-breaking 750+ attendees on event day, which is more than double the previous year.